AOL’s “Programmatic Upfront” — Still An Oxymoron

aol-logo-3Programmatic upfront? AOL’s much-ballyhooed event at New York’s Advertising Week was positioned to provoke.

Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media buyers. It’s where broadcasters preview the next

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